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We are Vitta Gold Cosmetics

A global company of professional hair cosmetics and education, created by people dedicated to transforming lives and boosting self-esteem.

A Company of Love and Excellence in Hair Care

Transforming Lives, Elevating Self-Esteem, Well-Being, and Happiness

Our unwavering dedication and deep love for hair care define our purpose: To transform the lives of over 10 million people through transformative experiences that enhance their self-esteem, valuing individual beauty.

Through our high-quality products, advanced education, and unparalleled support, we empower professionals who embrace this purpose alongside us.

Let's unlock the full potential of your talent together and create a prosperous future, together.

Our Mission

Empowering Beauty Professionals

We provide innovative, safe, and high-performance hair care products to beauty professionals and their clients. Our focus extends beyond straightening and treatment; we specialize in comprehensive professional hair care. Through exceptional products, partnerships, and education, we foster a collaborative ecosystem that drives industry excellence. Together, we empower your success.

Our Vision

Revolutionizing the Beauty Industry

We aspire to lead the industry, setting new benchmarks for innovation, quality, and customer service. Through innovative partnerships, we drive mutual gain, professional development, and exceptional outcomes for our customers and partners. By embracing progressive approaches and empowering beauty professionals, we reshape the industry and leave a lasting impact worldwide.

Our Values

Embracing Excellence and Respect

Innovation, safety, quality, professionalism, sustainability, customer satisfaction, transparency, diversity, and high performance is what guides us. With unwavering integrity and respect, we foster a culture of openness and collaboration, for customers and professionals. Our commitment to sustainability and customer satisfaction drives us to make a positive impact on the industry, on the environment and in the world.

OUR VALUES

Innovation: Igniting Possibilities

Drive progress and shape the future through groundbreaking ideas and cutting-edge solutions.

Sustainability: Nurturing Our Planet

Embrace sustainable practices and products that support the well-being of our planet.

Safety: Protecting with Care

Prioritize customer well-being and safety with organic-based products that meet the highest standards, for everyone.

Quality: Elevating Standards

Prioritize customer well-being and safety with organic-based products that meet the highest standards, for everyone.

Professionalism and Education: Elevating the Industry

Foster trust, integrity, and respect, setting the bar high for professionalism in the industry.

Customer Satisfaction: Inspiring Delight

Exceed expectations, delighting customers with exceptional products, services and education.

Transparency: Openness and Trust

Build trust through open and transparent communication with customers, partners and collaborators.

Diversity: Embracing Differences

Celebrate diversity, recognizing the strength in different perspectives, experiences and cultures.

High Performance: Achieving Excellence

Strive for excellence in all products, services and educations, continually pushing the boundaries to achieve exceptional results.


The Foundation of Our Success

The Three Pillars of Our Business

At the core of our business and purpose are three key pillars that form the foundation of everything we do. These pillars—Our Products, Our Knowledge, and Our People—sustain our commitment to excellence and enable us to deliver exceptional value to our customers and partners.

Our Products

Striving to Perfection in Hair Care

We provide innovative, safe, and high-performance hair care products to beauty professionals and their clients. Our focus extends beyond straightening and treatment; we specialize in comprehensive professional hair care. Through exceptional products, partnerships, and education, we foster a collaborative ecosystem that drives industry excellence. Together, we empower your success.

Certification of Excellence on Hair Smoothing Treatments - Vitta Academy 2022-Course-Vitta Gold

Our Knowledge

Unlocking Expertise Sharing

We aspire to lead the industry, setting new benchmarks for innovation, quality, and customer service. Through innovative partnerships, we drive mutual gain, professional development, and exceptional outcomes for our customers and partners. By embracing progressive approaches and empowering beauty professionals, we reshape the industry and leave a lasting impact worldwide.

Our People

Collaboration. Respect. Growth.

Our People are the heartbeat of our organization. We believe in a culture of collaboration, respect, and growth. Our team, from research and development to customer support, is driven by a commitment to excellence. We deeply value our hairstylists, partners and collaborators, and take pride in provinding support and personalized service, and building our community.


Ensuring Excellence

Commitment to Safety, Quality, and Compliance

Our unwavering commitment to safety and quality drives everything we do. From registration to rigorous testing, we adhere to industry standards. With advanced methods and technologies, we ensure the highest product standards. Your peace of mind and confidence in our brand is our priority.

Authentic Brazilian Roots

Pioneering innovation, from the essence of Brazilian flora original ingredients and technologies

Compliant with FDA Standards

Meeting the stringent standards of the FDA, ensuring safety and quality in every product

Safely Effective Formulas without Harmful Chemicals

Safeguarding your wellbeing with organic-based, harsh chemical-free products

No Animal Testing

Our products are never tested on animals. Experience guilt-free beauty with our ethical and compassionate approach.

European Regulatory Compliance

Our products meet the strict regulations of the Cosmetic Product Notification Portal (CPNP), ensuring compliance and safety for your peace of mind.

Good Manufacturing Practices Assurance

Adhering to stringent GMP (Good Manufacturing Practices) standards to ensure product safety and consistency.

ISO 9001 Certified

Committed to excellence, our ISO 9001 certification ensures that our products meet rigorous quality standards, delivering exceptional results.


Need to know more about us? Don't hesitate to contact us directly.

Use coupon code WELCOME for 5% off your first order.

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